Our services
Crisis Communications Planning
In a crisis, what you say, and how fast you say it, shapes what happens next.
The way you communicate in the first hours of a crisis can protect your reputation or damage it, sometimes for a long time. Staff, customers, partners, regulators, the media, and your community all need clear, accurate, and consistent information, often all at once, while the facts are still changing. We help you get ready to communicate with confidence before the pressure starts.
Decisions made ahead of time
The hardest communication problems aren’t about wording. They’re about authority. Who approves a statement? Who speaks to the media? What do you say when you don’t have all the facts yet? We help your leadership make these decisions in advance, so your first message goes out on time and on point.
What you get
- Key message development: holding statements and message templates for priority scenarios
- Stakeholder engagement: a stakeholder map with communication priorities for each audience
- Channel development: procedures for email, text, website, phone, internal tools, and media
- Social media: monitoring, response, and correcting rumours and misinformation
- Spokesperson and approvals: designated spokespeople, alternates, and a fast approval process
- Training and development: media and spokesperson training plus communication exercises
- Integration with your emergency, EOC, and continuity plans
How it works
1
Find out
A focused Readiness Diagnostic: we talk with your leaders and the people who do the work, and check the assumptions that matter most.
2
Decide
Your Finding Briefing shows what’s working, what would break first, and what your leaders need to decide.
3
Build and practise
We turn those decisions into plans your people help write, then test them with an exercise.
Who it’s for
Any organization whose reputation, customer relationships, or public trust would suffer from a slow or confused response. That includes businesses, municipalities, First Nations, and public-facing service providers.
The result
You communicate clearly, consistently, and quickly. You build trust when it’s most at risk and guide people toward safe, informed action.
Be ready to speak with confidence
You don’t have to work this out alone. Book a free conversation, and if we’re not the right fit, we’ll tell you.
Not ready to talk yet? Take the free Crisis Readiness Self-Assessment →